Free tool
Recruitment funnel yield calculator
The count at each stage in, and out come the conversion between every step, the overall yield to hire, and the applications behind each hire. No benchmark asserted.
The link carries your figures in the address itself. Nothing is stored on our side.
The working
| Stage | Count | Conversion from the stage before |
|---|---|---|
| The working appears here once your figures are in. | ||
How the answer is worked out
Every step, in the open, so you can rebuild it in a few spreadsheet cells and disagree with it if you want to. A calculator you cannot check is an ad.
The stages
The funnel runs from applications, through screens, interviews and offers, to hires. You enter how many candidates reached each stage over the same role or period. The tool takes those counts exactly as given: it does not know your stage names or how you define a screen, so the counts have to be consistent for the conversions to mean anything.
Stage-to-stage conversion
Each conversion is the later count divided by the earlier one. Sixty screens from two hundred applications is a thirty percent application-to-screen conversion; twenty-five interviews from sixty screens is about forty-two percent. Reading the conversions in sequence shows where the funnel narrows most sharply, which is usually where the process is doing the most filtering, for better or worse.
Overall yield and applications per hire
The overall yield is hires divided by applications: five hires from two hundred applications is two and a half percent. Applications per hire is the same relationship inverted, two hundred over five, or forty applications for every hire. One is a rate and the other a count, and together they size how much top-of-funnel volume a hire currently takes.
What this tool does not know
What a good conversion is. It asserts no benchmark, because a healthy rate at any stage depends on the role, the seniority, the channel and how tight your earlier filters were. A borrowed number would flatter or alarm you for no reason; your own funnel over time, measured the same way, is the comparison that means something.
It measures flow, not quality: it cannot tell you whether the people who converted were the right ones, only how many did. To read the speed and cost of the same process, use the time to hire calculator, the cost per hire calculator and the offer acceptance rate calculator, and for the wider picture the guide to the interview process for startups.
Questions with complete answers
What does the funnel measure?
How candidates fall away between the stages of your hiring process. You enter the number who reached each stage, from applications through screens, interviews and offers to hires, and the tool works out how many carried through from one stage to the next and how many made it all the way. It is a view of flow, not of quality.
How are the conversion rates worked out?
Each stage-to-stage rate is the later count divided by the earlier one: interviews divided by screens is the screen-to-interview conversion, and so on. The overall yield is hires divided by applications. Applications per hire is the same relationship the other way up, applications divided by hires. Every line is in the working, so you can check each division.
What is a good conversion rate?
This tool asserts none. Conversion at each stage depends on the role, the seniority, the channel you sourced from and how tight your earlier filters were, so a benchmark from a web page tells you little. The comparison that means something is your own funnel over time and between roles, measured the same way, which the tool leaves you free to build.
Should each stage be smaller than the one before?
Usually, yes, because a funnel narrows as candidates drop out. If a later stage is larger than an earlier one the tool flags it, since that normally means the counts cover different periods or a stage was double-counted. It does not stop you, because there are real cases, such as carrying candidates over from a previous round, but it is worth a check.
Is anything I type saved or sent anywhere?
No. It computes in your browser and nothing is sent anywhere. There is no email wall, no account and no storage. The link button carries your figures in the address itself if you want to send them to someone.
A funnel is only as good as the counts behind it. Those belong on a record someone maintains.